You Only Get 90 Seconds to Make an Impression - Are You Sending the Right Message?

Can the Color of Your Promotional Items and Web Site Affect Your Fan Base? You Bet!

The colors you use in your marketing weapons -- flyers, e-flyers, signs, CD/DVD covers, press kits, business cards -- play an important role in motivating people to take interest in your music.

Colors speak loudly and clearly about your band or music

But they can also give forth mixed messages. Guerrilla marketers know quite well the hidden language of color -- and know that colors speak much louder than words.

Colors stimulate emotions, excite, impress, entertain, and persuade. They are fully capable of generating negative reactions by otherwise potential fans if you don't understand them.

Lasting impressions are made within 90 seconds

And color accounts for 60 percent of the acceptance or rejection to receive. So don't select the colors you like personally. Instead consider their meaning to your prospective fan base. Here is what colors mean to people in their emotions, subconscious, and in a music business context:

Red evokes aggressiveness, passion, strength, vitality. In web design, it is great for accents and boldness, stimulates appetites, is associated with debt.

Pink evokes femininity, innocence, softness, health. If you choose to use pink, be sure you're aware of its feminine implications and associations.


Orange evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. It appeals to intellectuals and is excellent for accenting things. although too much orange can be subconciously unnerving.

Green evokes tranquility, health, freshness. Its deep tones convey status and wealth; its pale tones are soothing.

Blue is a prety safe color to use in many areas of marketing. It generally evokes authority, dignity, security, and faithfulness. In business, it implies fiscal responsibility and security, in music it relays trust in the artist. Plus it is just universally a popular color.

Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it's cheerful and easygoing.

Purple evokes sophistication, spirituality, costliness, royalty and mystery. In most lines of business, music included, it is very appealing to upscale and artistic audiences.

Brown evokes utility, earthiness, woodsiness and subtle richness. It tends to signify less important issues and natural relaxation.

White evokes purity, truthfulness, being contemporary and refined. In web design, it enlivens dark colors and can be refreshing or sterile. If you are looking to have a clean and sparkling image, white can be your friend. But do not discount it's ability to be boring.

Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences. In music marketing, you may be inclined to minimize the use of this color.

Black evokes seriousness, distinctiveness, boldness and being classic. In the music business, it creates mystery and drama and is most often a fine background color.

Now That You Are Armed With This Useful Psychological Color Information...

Spend some time looking at your own web site and/or marketing materials and see if there are any changes you want to make to your color scheme. It's amazing what a little bit of color knowledge can to do subconsciously drive more potential fans nearer to your campaign and ultimately your music or event.

SEO and Online Reputation Management are Keys to Success – Ask Carl Srgo

For business owners who are new to the concept of SEO and online reputation management, here is a look into just one of the many success stories that may convey to you the importance of these techniques when it comes to establishing and maintaining a successful, growing business. And remember, your band is a business.

Meet Carl Srgo…

A seasoned veteran in professional business development, Carl Srgo, has over 25 years of experience in his field with an extensive catologue of successful satisfied clients that are the living proof of his excellence in his field. By helping a great deal of companies achieve success, higher search engine rankings, and of course higher profit margins, Mr. Srgo has educated numerous growing corporations in the area of SEO/SEM (Search Engine Optimization/Search Engine Marketing). His most recent notable accomplishment is having taken Name Engine Inc, from a six month start-up on to a multi-million dollar deal with VeriSign Inc. in less than a year and half.

Creating His Own Success By Helping others – Online Reputation Management

While SEO and SEM tactics are key strategies to the online marketability and growth of a business, on the flip side, negative publicity generated through search engines can be very damaging to a company.

Carl Srgo recognized this early on in his career. He developed a stellar system of online reputation management to aid those who were experiencing negative online publicity. By using his own proven methods of SEO and SEM to combat the negative search results, he has successfully redeemed the credibility and online reputations of numerous satisfied clients.

Work and Play Combined to Benefit Children…

We all know that all work and no play makes Jack a dull boy. This holds true for Carl Srgo as well, but he takes just as serious an approach to his play as his business endeavors.

Carl, an avid fisherman, has studied the behavior patterns of fish, namely bass, and has fished many of the great lakes and streams across the country. In his efforts to “give back” to the community he founded the Take A Kid Fishing foundation to introduce underprivileged children to the sport of fishing and encourage parents to spend more quality time with their kids.

If you are looking to repair your online reputation or establish higher search engine rankings for your business or artistic endeavors, Extreme Music Marketing.com believes that Carl Srgo is a professional that sets a great example and provides a stellar service to both business and humanity.