Hello again, and welcome to the Extreme Music Marketing.com music marketing tip of the day! And don't forget to visit us on MySpace and subscribe to our blogs to get all the new pro music marketing tips and tools and take advantage of Free Download Fridays!What to do About That LAZY BAND MEMBER!
Let's face it, there are many musicians who are brilliant artists but care little else about what is going on in the promotion department. Hey, they are artists right? It's their job to create the music we love so much, and for that they deserve all the props and recognition we can give them. The ability to make music is indeed an accomplishment in itself and in a technical sense, once the music is perfected, the artist's job is done.
Unfortunately, unless you can afford the help of high priced promoters or publicists, that brilliant piece of music, or CD, or video, is not going to get the MAXIMUM EXPOSURE it deserves. And if you are still reading this blog (or subscribing to it for the FREE PROMO TOOLS) it's pretty likely that your band cannot afford those luxuries yet.
Far too often we see a band or artist that has all the potential in the world to become successful in the music industry being held back by lack of time for promotion or the right music marketing tools. In most cases one or two members of a group take on the 24/7 job of promoting their music and events while cursing the name of the other members who do not participate in the music marketing endeavors.
Well if you haven't caught last Tuesdays blog about Traffic Exchange sites, here is a second chance to get MAXIMUM PROMOTIONAL RESULTS by putting those lazy band members to work on your promo campaign!
Can you imagine getting AS MANY PEOPLE AS YOU WANT to VISIT YOUR BAND WEBSITE...for FREE? Well you certainly can, just by web surfing other sites. This is unbelievable but true. By registering for FREE with one, or better yet several traffic exchange sites, you can nearly effortlessly get hundreds or even thousands of new visitiors to your web page to increase your fan base.
For EVERY page you click on, someone else will be required to click on YOUR PAGE!
Here are two of our favorite FREE traffic exchange web sites for you to use to increase your web traffic by surfing other sites;
TRAFFIC G
I LOVE HITS
Now go get your lazy band member (we know you have one) park his ass in front of a computer and put him to work without him even knowing! You'll be glad you did!
*For more useful information on this topic check out TUESDAY'S BLOG ABOUT TRAFFIC EXCHANGE SITES
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Friday, December 4, 2009
Saturday, November 28, 2009
You Only Get 90 Seconds to Make an Impression - Are You Sending the Right Message?
Can the Color of Your Promotional Items and Web Site Affect Your Fan Base? You Bet!
The colors you use in your marketing weapons -- flyers, e-flyers, signs, CD/DVD covers, press kits, business cards -- play an important role in motivating people to take interest in your music.
Colors speak loudly and clearly about your band or music
But they can also give forth mixed messages. Guerrilla marketers know quite well the hidden language of color -- and know that colors speak much louder than words.
Colors stimulate emotions, excite, impress, entertain, and persuade. They are fully capable of generating negative reactions by otherwise potential fans if you don't understand them.
Lasting impressions are made within 90 seconds
And color accounts for 60 percent of the acceptance or rejection to receive. So don't select the colors you like personally. Instead consider their meaning to your prospective fan base. Here is what colors mean to people in their emotions, subconscious, and in a music business context:
Red evokes aggressiveness, passion, strength, vitality. In web design, it is great for accents and boldness, stimulates appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health. If you choose to use pink, be sure you're aware of its feminine implications and associations.
Orange evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. It appeals to intellectuals and is excellent for accenting things. although too much orange can be subconciously unnerving.
Green evokes tranquility, health, freshness. Its deep tones convey status and wealth; its pale tones are soothing.
Blue is a prety safe color to use in many areas of marketing. It generally evokes authority, dignity, security, and faithfulness. In business, it implies fiscal responsibility and security, in music it relays trust in the artist. Plus it is just universally a popular color.
Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it's cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty and mystery. In most lines of business, music included, it is very appealing to upscale and artistic audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness. It tends to signify less important issues and natural relaxation.
White evokes purity, truthfulness, being contemporary and refined. In web design, it enlivens dark colors and can be refreshing or sterile. If you are looking to have a clean and sparkling image, white can be your friend. But do not discount it's ability to be boring.
Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences. In music marketing, you may be inclined to minimize the use of this color.
Black evokes seriousness, distinctiveness, boldness and being classic. In the music business, it creates mystery and drama and is most often a fine background color.
Now That You Are Armed With This Useful Psychological Color Information...
Spend some time looking at your own web site and/or marketing materials and see if there are any changes you want to make to your color scheme. It's amazing what a little bit of color knowledge can to do subconsciously drive more potential fans nearer to your campaign and ultimately your music or event.
The colors you use in your marketing weapons -- flyers, e-flyers, signs, CD/DVD covers, press kits, business cards -- play an important role in motivating people to take interest in your music.
Colors speak loudly and clearly about your band or music
But they can also give forth mixed messages. Guerrilla marketers know quite well the hidden language of color -- and know that colors speak much louder than words.
Colors stimulate emotions, excite, impress, entertain, and persuade. They are fully capable of generating negative reactions by otherwise potential fans if you don't understand them.
Lasting impressions are made within 90 seconds
And color accounts for 60 percent of the acceptance or rejection to receive. So don't select the colors you like personally. Instead consider their meaning to your prospective fan base. Here is what colors mean to people in their emotions, subconscious, and in a music business context:
Red evokes aggressiveness, passion, strength, vitality. In web design, it is great for accents and boldness, stimulates appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health. If you choose to use pink, be sure you're aware of its feminine implications and associations.
Orange evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. It appeals to intellectuals and is excellent for accenting things. although too much orange can be subconciously unnerving.
Green evokes tranquility, health, freshness. Its deep tones convey status and wealth; its pale tones are soothing.
Blue is a prety safe color to use in many areas of marketing. It generally evokes authority, dignity, security, and faithfulness. In business, it implies fiscal responsibility and security, in music it relays trust in the artist. Plus it is just universally a popular color.
Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it's cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty and mystery. In most lines of business, music included, it is very appealing to upscale and artistic audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness. It tends to signify less important issues and natural relaxation.
White evokes purity, truthfulness, being contemporary and refined. In web design, it enlivens dark colors and can be refreshing or sterile. If you are looking to have a clean and sparkling image, white can be your friend. But do not discount it's ability to be boring.
Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences. In music marketing, you may be inclined to minimize the use of this color.
Black evokes seriousness, distinctiveness, boldness and being classic. In the music business, it creates mystery and drama and is most often a fine background color.
Now That You Are Armed With This Useful Psychological Color Information...
Spend some time looking at your own web site and/or marketing materials and see if there are any changes you want to make to your color scheme. It's amazing what a little bit of color knowledge can to do subconsciously drive more potential fans nearer to your campaign and ultimately your music or event.
Friday, November 6, 2009
EXTREME MUSIC PROMO TIP! A MUST Read! - What is SEO?
SEO (SEARCH ENGINE OPTIMIZATION) is the process of making a website and its content highly relevant for both search engines and searchers. SEO includes technical tasks that make it easier for search engines to find and index a website for the appropriate keywords.
Web SEO helps a website gain top positioning for relevant words and phrases. If a website is not found on page 1 or 2 of a search engine, then that website will not enjoy website traffic, online exposure, and online profitability and popularity.
In today’s challenging and extremely competitive music market and economic downturn, every dollar spent on promotion needs to have relevance. Advertising and marketing costs are on the rise and what used to work no longer does. Media today has become fragmented and gone are the days when companies launched a campaign on TV or radio and reached masses of consumers or potential fans. Traditional media vehicles such as newspapers, magazines and passing out flyers, simply do not get the shows booked, populated or paid for like they used to.
This is because potential fans, or "consumers" today are bombarded with thousands of marketing messages every day and they have almost become immune to traditional media.
People use the internet for their recourse. PERIOD!
Studies indicate that the Internet has become the go-to source for buyers and sellers of ALL products…MUSIC INCLUDED!
The Internet provides a 24/7 source of information and buyers, sellers, and potential fans can browse and look for WHAT they want or need, WHEN they want or need it, without having to be distracted by hordes of other irrelevant marketing messages.
This means that you need to position your Music profiles, Promotion Companies and Agents’ website for top rankings in the search engines.
Top record companies of all genres have relied on name recognition, but with a host of milions of artists to choose from, clearly only a few would get “top-of-mind” awareness. Subsequently, even the most established artists and promo companies need to optimize their websites to constantly maintain their market position.
In an industry dominated by the Internet, what matters most is not having concrete processes for your marketing and sales funnels BUT an SEO optimized website that potential fans, clients and buyers will FIND in the first place!
Guess what happens if potential fans, clients, customers, or talent scouts don’t find your website? You will run the risk of not being discovered.
Millions of Artists and companies are overwhelmingly neglecting SEO, and thus missing out on a MASSIVE opportunity to boost their expose, fanbase, profits and thrive in today’s music market and economic situation.
SEO parctices that are essential to the success of all major marketing campaigns are EQUALLY as relevant to the Music promotion industry and that is what the goal of EXTREMEMUSICMAR..KETING.COM is to accomplish.
Showing YOU how to apply these easy to use pro methods to gain the detrimental exposure you need to get ahead of your competition and get noticed.
And giving you the tools, software, and resources to get ‘er done!
*Become an Extreme Music Marketing.com member today and find out how to effortlessly incorporate SEO techniques into your everyday blogs, forums, and web page content!
Web SEO helps a website gain top positioning for relevant words and phrases. If a website is not found on page 1 or 2 of a search engine, then that website will not enjoy website traffic, online exposure, and online profitability and popularity.
In today’s challenging and extremely competitive music market and economic downturn, every dollar spent on promotion needs to have relevance. Advertising and marketing costs are on the rise and what used to work no longer does. Media today has become fragmented and gone are the days when companies launched a campaign on TV or radio and reached masses of consumers or potential fans. Traditional media vehicles such as newspapers, magazines and passing out flyers, simply do not get the shows booked, populated or paid for like they used to.
This is because potential fans, or "consumers" today are bombarded with thousands of marketing messages every day and they have almost become immune to traditional media.
People use the internet for their recourse. PERIOD!
Studies indicate that the Internet has become the go-to source for buyers and sellers of ALL products…MUSIC INCLUDED!
The Internet provides a 24/7 source of information and buyers, sellers, and potential fans can browse and look for WHAT they want or need, WHEN they want or need it, without having to be distracted by hordes of other irrelevant marketing messages.
This means that you need to position your Music profiles, Promotion Companies and Agents’ website for top rankings in the search engines.
Top record companies of all genres have relied on name recognition, but with a host of milions of artists to choose from, clearly only a few would get “top-of-mind” awareness. Subsequently, even the most established artists and promo companies need to optimize their websites to constantly maintain their market position.
In an industry dominated by the Internet, what matters most is not having concrete processes for your marketing and sales funnels BUT an SEO optimized website that potential fans, clients and buyers will FIND in the first place!
Guess what happens if potential fans, clients, customers, or talent scouts don’t find your website? You will run the risk of not being discovered.
Millions of Artists and companies are overwhelmingly neglecting SEO, and thus missing out on a MASSIVE opportunity to boost their expose, fanbase, profits and thrive in today’s music market and economic situation.
SEO parctices that are essential to the success of all major marketing campaigns are EQUALLY as relevant to the Music promotion industry and that is what the goal of EXTREMEMUSICMAR..KETING.COM is to accomplish.
Showing YOU how to apply these easy to use pro methods to gain the detrimental exposure you need to get ahead of your competition and get noticed.
And giving you the tools, software, and resources to get ‘er done!
*Become an Extreme Music Marketing.com member today and find out how to effortlessly incorporate SEO techniques into your everyday blogs, forums, and web page content!
The Music Marketing Package Of a Lifetime - ONE TIME $20
How can YOU benefit by becoming an Extreme Music Marketing.com member?
Well brace yourselves, because what we are about to show you will blow you away!
*Learn how to drive YOUR BAND or MUSIC PROMOTION/COMPANY to the FRONT PAGE OF MAJOR SEARCH ENGINES - *FREE GOOGLE SOFTWARE (A $35 value in itself)
*Acquire $3000 worth of ESSENTIAL SOFTWARE and GRAPHIC ART, SEO, Programs, 100s’ of games, ebooks, etc
*SAVE HUNDREDS OF DOLLARS on promotional materials
*MAKE MONEY by DOING WHAT YOU ALREADY DO…PROMOTING YOUR BAND…BUT BETTER!·
What if you could get YOUR BAND or COMPANY to the FRONT PAGE of GOOGLE and other popular search engines AND pay your studio rent, gear costs, travel expenses, promotional materials, flyers, posters, tickets, etc, audit your audio files, produce graphic art for CD and DVD covers, create animated music videos, promo material, and dozens of other things that are detrimental to your success by doing little more than you already are…promoting your band or business, by investing a ONE TIME $20?
This is entirely possible with little effort and what is more amazing is that YOU CAN ACTUALLY MAKE MONEY DOING THIS! $$$
EXTREME MUSIC MARKETING.COM has been developed by MUSICIANS and PROMOTERS….FOR MUSICIANS AND PROMOTERS to help those artists and “behind the scene” music professionals in getting the best possible promotional results while not having to starve to death doing it. Our outlook is a new and exciting approach to getting better exposure and ACTUALLY MAKING MONEY without having to rely on gigs, selling tickets, bogus door deals or club guarantees.
I’m going to step by step you through how we, as musicians and promoters are utilizing this amazingly affordable system with little effort to actually HELP YOU, without ripping anyone off. We tried it and it works.
If you want to simply fuck off online all day while promoting your band, this is for you buddy! Especially if you’re a myspace junkie, you could get rich being a deadbeat and get out of your mom’s basement, catch up on studio rent, buy merch, all kinds of shit. It’s Easy as fuck! And only costs $20!
Well brace yourselves, because what we are about to show you will blow you away!
*Learn how to drive YOUR BAND or MUSIC PROMOTION/COMPANY to the FRONT PAGE OF MAJOR SEARCH ENGINES - *FREE GOOGLE SOFTWARE (A $35 value in itself)
*Acquire $3000 worth of ESSENTIAL SOFTWARE and GRAPHIC ART, SEO, Programs, 100s’ of games, ebooks, etc
*SAVE HUNDREDS OF DOLLARS on promotional materials
*MAKE MONEY by DOING WHAT YOU ALREADY DO…PROMOTING YOUR BAND…BUT BETTER!·
What if you could get YOUR BAND or COMPANY to the FRONT PAGE of GOOGLE and other popular search engines AND pay your studio rent, gear costs, travel expenses, promotional materials, flyers, posters, tickets, etc, audit your audio files, produce graphic art for CD and DVD covers, create animated music videos, promo material, and dozens of other things that are detrimental to your success by doing little more than you already are…promoting your band or business, by investing a ONE TIME $20?
This is entirely possible with little effort and what is more amazing is that YOU CAN ACTUALLY MAKE MONEY DOING THIS! $$$
EXTREME MUSIC MARKETING.COM has been developed by MUSICIANS and PROMOTERS….FOR MUSICIANS AND PROMOTERS to help those artists and “behind the scene” music professionals in getting the best possible promotional results while not having to starve to death doing it. Our outlook is a new and exciting approach to getting better exposure and ACTUALLY MAKING MONEY without having to rely on gigs, selling tickets, bogus door deals or club guarantees.
I’m going to step by step you through how we, as musicians and promoters are utilizing this amazingly affordable system with little effort to actually HELP YOU, without ripping anyone off. We tried it and it works.
If you want to simply fuck off online all day while promoting your band, this is for you buddy! Especially if you’re a myspace junkie, you could get rich being a deadbeat and get out of your mom’s basement, catch up on studio rent, buy merch, all kinds of shit. It’s Easy as fuck! And only costs $20!
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