Friday, December 4, 2009
Monday, November 30, 2009
We've Been Secretly Promoting People - Are YOU on "The List"?
Get People to HEAR YOUR MUSIC – No Matter What They Are Looking For
We all know the importance of our web sites, music and events achieving first page ranking on search engines like Google, MSN, AOL, etc. when it comes to getting maximum promotional results. ExtremeMusicMarketing.com is here to show you exactly how to achieve this.
“But we did that on our own just by being on MySpace!”
While it is very true that having active profile pages on social networks like Myspace and Facebook is a magnificent way to get free exposure, and you can indeed be found in high rankings on the search engines just by keeping activity streaming through them, there is one major consideration that is commonly overlooked by struggling artists and promoters.
Only The People Who Type in Your Band or Company Name Will Find You
This is great, but there are millions, billions of others who may enjoy your music, club or events who don’t even know you exist. And isn’t that what we are all trying to achieve? Getting our music or services OUT THERE…TO THE MASSES! You can gain massive exposure by incorporating SEO/SEM (Search Engine Optimization/Search Engine Marketing) techniques into your promotional strategies and have folks who are searching for virtually anything stumble upon YOUR site.
Search for Anything – Find YOUR MUSIC or EVENT
Here is an example of how 2 Optimized MySpace comments are keeping a local band on page one of Google for three months and counting.
We left the band RANDOM X a couple of MySpace comments a few months back ago, in August to be exact. Those very comments and the specific key words we composed them with, have kept Random X on PAGE ONE of GOOGLE for 3 MONTHS thus far!
Now, here is the kicker…
They come up on this page when a search is performed using the term MAXIMUM PROMOTIONAL RESULTS – NOT Random X. Simply put, anyone who is looking for “maximum promotional results”, for any reason, is going to find Random X. Anyone, looking to promote anything is going to find Random X. Obviously, this is a good thing for Random X.
The same holds true for;
LOCRIAN
THE RIVAS PROJECT
ROCKET RECORDS
And many others!
Need Proof?
See for yourself! Go to Ask.com, AOL or Google and type in key words MAXIMUM PROMOTIONAL RESULTS. Then scroll down until you find a link to Random X, or any of the above listed artists’ MySpace page. You’ll see right in the description the comments that we left that put them on PAGE ONE. If they delete the comment, they disappear from that search engine page. As long as their page remains active, and the comment remains on the page, they will remain on PAGE ONE of the search engines.
We achieved this in 2 MySpace comments people! THAT is the power of stealth marketing and SEO my friends.
This Technique Provides EXTREME EXPOSURE and MAXIMIZED PROMO RESULTS
Think for a moment how many people may click on their page simply because they Googled those keys words, MAXIMUM PROMOTIONAL RESULTS, and happen to stumble upon their music. Just by us posting two small comments on that page, using the proper terminology and key word placement to attract the search engine attention, we achieved this!
Now, imagine if you will what we could do if we posted more unique and strategically placed content that linked to YOUR MUSIC using MULTIPLE SEARCH ENGINE POPULAR KEY WORDS. The results could be staggering! You could come up on page one of several search engines, under several search terms.
We can put you virtually anywhere on the web and your promotional efforts can easily be MAXIMIZED...TENFOLD by putting OUR music marketing techniques to work for YOU! Once we have gotten you to PAGE ONE on the search engines, all you have to do is maintain daily activity on your web page and your site will remain on PAGE ONE! Pretty cool, huh?
We Can DO This For YOU – Or Show YOU How To Do It
Check out our blog for more detailed information or contact us at Info@ExtremeMusicMarketing.com!
Happy Promoting!
www.ExtremeMusicMarketing.com
We all know the importance of our web sites, music and events achieving first page ranking on search engines like Google, MSN, AOL, etc. when it comes to getting maximum promotional results. ExtremeMusicMarketing.com is here to show you exactly how to achieve this.
“But we did that on our own just by being on MySpace!”
While it is very true that having active profile pages on social networks like Myspace and Facebook is a magnificent way to get free exposure, and you can indeed be found in high rankings on the search engines just by keeping activity streaming through them, there is one major consideration that is commonly overlooked by struggling artists and promoters.
Only The People Who Type in Your Band or Company Name Will Find You
This is great, but there are millions, billions of others who may enjoy your music, club or events who don’t even know you exist. And isn’t that what we are all trying to achieve? Getting our music or services OUT THERE…TO THE MASSES! You can gain massive exposure by incorporating SEO/SEM (Search Engine Optimization/Search Engine Marketing) techniques into your promotional strategies and have folks who are searching for virtually anything stumble upon YOUR site.
Search for Anything – Find YOUR MUSIC or EVENT
Here is an example of how 2 Optimized MySpace comments are keeping a local band on page one of Google for three months and counting.
We left the band RANDOM X a couple of MySpace comments a few months back ago, in August to be exact. Those very comments and the specific key words we composed them with, have kept Random X on PAGE ONE of GOOGLE for 3 MONTHS thus far!
Now, here is the kicker…
They come up on this page when a search is performed using the term MAXIMUM PROMOTIONAL RESULTS – NOT Random X. Simply put, anyone who is looking for “maximum promotional results”, for any reason, is going to find Random X. Anyone, looking to promote anything is going to find Random X. Obviously, this is a good thing for Random X.
The same holds true for;
LOCRIAN
THE RIVAS PROJECT
ROCKET RECORDS
And many others!
Need Proof?
See for yourself! Go to Ask.com, AOL or Google and type in key words MAXIMUM PROMOTIONAL RESULTS. Then scroll down until you find a link to Random X, or any of the above listed artists’ MySpace page. You’ll see right in the description the comments that we left that put them on PAGE ONE. If they delete the comment, they disappear from that search engine page. As long as their page remains active, and the comment remains on the page, they will remain on PAGE ONE of the search engines.
We achieved this in 2 MySpace comments people! THAT is the power of stealth marketing and SEO my friends.
This Technique Provides EXTREME EXPOSURE and MAXIMIZED PROMO RESULTS
Think for a moment how many people may click on their page simply because they Googled those keys words, MAXIMUM PROMOTIONAL RESULTS, and happen to stumble upon their music. Just by us posting two small comments on that page, using the proper terminology and key word placement to attract the search engine attention, we achieved this!
Now, imagine if you will what we could do if we posted more unique and strategically placed content that linked to YOUR MUSIC using MULTIPLE SEARCH ENGINE POPULAR KEY WORDS. The results could be staggering! You could come up on page one of several search engines, under several search terms.
We can put you virtually anywhere on the web and your promotional efforts can easily be MAXIMIZED...TENFOLD by putting OUR music marketing techniques to work for YOU! Once we have gotten you to PAGE ONE on the search engines, all you have to do is maintain daily activity on your web page and your site will remain on PAGE ONE! Pretty cool, huh?
We Can DO This For YOU – Or Show YOU How To Do It
Check out our blog for more detailed information or contact us at Info@ExtremeMusicMarketing.com!
Happy Promoting!
www.ExtremeMusicMarketing.com
Saturday, November 28, 2009
You Only Get 90 Seconds to Make an Impression - Are You Sending the Right Message?
Can the Color of Your Promotional Items and Web Site Affect Your Fan Base? You Bet!
The colors you use in your marketing weapons -- flyers, e-flyers, signs, CD/DVD covers, press kits, business cards -- play an important role in motivating people to take interest in your music.
Colors speak loudly and clearly about your band or music
But they can also give forth mixed messages. Guerrilla marketers know quite well the hidden language of color -- and know that colors speak much louder than words.
Colors stimulate emotions, excite, impress, entertain, and persuade. They are fully capable of generating negative reactions by otherwise potential fans if you don't understand them.
Lasting impressions are made within 90 seconds
And color accounts for 60 percent of the acceptance or rejection to receive. So don't select the colors you like personally. Instead consider their meaning to your prospective fan base. Here is what colors mean to people in their emotions, subconscious, and in a music business context:
Red evokes aggressiveness, passion, strength, vitality. In web design, it is great for accents and boldness, stimulates appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health. If you choose to use pink, be sure you're aware of its feminine implications and associations.
Orange evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. It appeals to intellectuals and is excellent for accenting things. although too much orange can be subconciously unnerving.
Green evokes tranquility, health, freshness. Its deep tones convey status and wealth; its pale tones are soothing.
Blue is a prety safe color to use in many areas of marketing. It generally evokes authority, dignity, security, and faithfulness. In business, it implies fiscal responsibility and security, in music it relays trust in the artist. Plus it is just universally a popular color.
Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it's cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty and mystery. In most lines of business, music included, it is very appealing to upscale and artistic audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness. It tends to signify less important issues and natural relaxation.
White evokes purity, truthfulness, being contemporary and refined. In web design, it enlivens dark colors and can be refreshing or sterile. If you are looking to have a clean and sparkling image, white can be your friend. But do not discount it's ability to be boring.
Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences. In music marketing, you may be inclined to minimize the use of this color.
Black evokes seriousness, distinctiveness, boldness and being classic. In the music business, it creates mystery and drama and is most often a fine background color.
Now That You Are Armed With This Useful Psychological Color Information...
Spend some time looking at your own web site and/or marketing materials and see if there are any changes you want to make to your color scheme. It's amazing what a little bit of color knowledge can to do subconsciously drive more potential fans nearer to your campaign and ultimately your music or event.
The colors you use in your marketing weapons -- flyers, e-flyers, signs, CD/DVD covers, press kits, business cards -- play an important role in motivating people to take interest in your music.
Colors speak loudly and clearly about your band or music
But they can also give forth mixed messages. Guerrilla marketers know quite well the hidden language of color -- and know that colors speak much louder than words.
Colors stimulate emotions, excite, impress, entertain, and persuade. They are fully capable of generating negative reactions by otherwise potential fans if you don't understand them.
Lasting impressions are made within 90 seconds
And color accounts for 60 percent of the acceptance or rejection to receive. So don't select the colors you like personally. Instead consider their meaning to your prospective fan base. Here is what colors mean to people in their emotions, subconscious, and in a music business context:
Red evokes aggressiveness, passion, strength, vitality. In web design, it is great for accents and boldness, stimulates appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health. If you choose to use pink, be sure you're aware of its feminine implications and associations.
Orange evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. It appeals to intellectuals and is excellent for accenting things. although too much orange can be subconciously unnerving.
Green evokes tranquility, health, freshness. Its deep tones convey status and wealth; its pale tones are soothing.
Blue is a prety safe color to use in many areas of marketing. It generally evokes authority, dignity, security, and faithfulness. In business, it implies fiscal responsibility and security, in music it relays trust in the artist. Plus it is just universally a popular color.
Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it's cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty and mystery. In most lines of business, music included, it is very appealing to upscale and artistic audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness. It tends to signify less important issues and natural relaxation.
White evokes purity, truthfulness, being contemporary and refined. In web design, it enlivens dark colors and can be refreshing or sterile. If you are looking to have a clean and sparkling image, white can be your friend. But do not discount it's ability to be boring.
Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences. In music marketing, you may be inclined to minimize the use of this color.
Black evokes seriousness, distinctiveness, boldness and being classic. In the music business, it creates mystery and drama and is most often a fine background color.
Now That You Are Armed With This Useful Psychological Color Information...
Spend some time looking at your own web site and/or marketing materials and see if there are any changes you want to make to your color scheme. It's amazing what a little bit of color knowledge can to do subconsciously drive more potential fans nearer to your campaign and ultimately your music or event.
Friday, November 27, 2009
Happy Thanksgiving - FREE DOWNLOAD FRIDAY !!!
All of us at Extreme Music Marketing hope you all had a rockin’ Thanksgiving and look forward to making friends with many of you over this upcoming holiday season. We have dozens of great FREE promotional and music marketing tips to share with you, and a shit load of FREE promo tools, software and downloads too. And guess what?
IT’S FREE DOWNLOAD FRIDAY!
Every Friday we’ll be giving away free downloads to all of the latest new and up and coming music, promo, and marketing soft wares and games. We have found that the best way to promote these new advanced music and marketing technologies is to let YOU have them for free. The great thing is you can USE THEM TO YOUR ADVANTAGE!
It’s true. All who subscribe to OUR BLOG will receive a new pro marketing tool each week with a complete easy to follow tutorial on how to apply these tools and methods to your music endeavors to achieve MAXIMUM PROMOTIONAL RESULTS.
We have everything from digital recording software (comparable to Pro Tools), to art and photo manipulation programs (compare to photo shop), to all the new media players, virtual office ware and online video games, and we can’t wait to give it to you…FREE!
Be sure to subscribe to our blog to keep up on all these killer freebies, and get THE BEST professional music marketing advice available online today.
Since most of us are still trying to recover from our pre Thanksgiving parties Wednesday night and Thursday’s turkey coma, this Friday’s free download is post Thanksgiving appropriately called “Hot Potato” and is created by a team of very talented gaming geniuses. Be one of the first to check it out along with a bunch of other great new up and coming video games these guys are producing.
HOT POTATO ONLINE
Enjoy your leftovers while playing a fast paced arena sport game where players try to explode the opposition using a short-fused potato bomb. Think dodgeball with a grenade!
Have a fun and safe remainder of this holiday week end, subscribe to our blog to take advantage of FREE DOWNLOAD FRIDAY, and next week – BACK TO PROMO!
IT’S FREE DOWNLOAD FRIDAY!
Every Friday we’ll be giving away free downloads to all of the latest new and up and coming music, promo, and marketing soft wares and games. We have found that the best way to promote these new advanced music and marketing technologies is to let YOU have them for free. The great thing is you can USE THEM TO YOUR ADVANTAGE!
It’s true. All who subscribe to OUR BLOG will receive a new pro marketing tool each week with a complete easy to follow tutorial on how to apply these tools and methods to your music endeavors to achieve MAXIMUM PROMOTIONAL RESULTS.
We have everything from digital recording software (comparable to Pro Tools), to art and photo manipulation programs (compare to photo shop), to all the new media players, virtual office ware and online video games, and we can’t wait to give it to you…FREE!
Be sure to subscribe to our blog to keep up on all these killer freebies, and get THE BEST professional music marketing advice available online today.
Since most of us are still trying to recover from our pre Thanksgiving parties Wednesday night and Thursday’s turkey coma, this Friday’s free download is post Thanksgiving appropriately called “Hot Potato” and is created by a team of very talented gaming geniuses. Be one of the first to check it out along with a bunch of other great new up and coming video games these guys are producing.
HOT POTATO ONLINE
Enjoy your leftovers while playing a fast paced arena sport game where players try to explode the opposition using a short-fused potato bomb. Think dodgeball with a grenade!
Have a fun and safe remainder of this holiday week end, subscribe to our blog to take advantage of FREE DOWNLOAD FRIDAY, and next week – BACK TO PROMO!
Thursday, November 26, 2009
Tuesday, November 24, 2009
Can YOUR MUSIC Capture Fans in 20 Seconds?
If you believe your music has what it takes to engage an audience within the first 20seconds of hearing it, then this is the promo tip for you...
Get Maximum Exposure Using Traffic Exchange Sites
One of the simplest and sometimes entertaining ways to gain maximum traffic to your band web site or MySpace page is by registering with traffic exchange sites. This is definitely the easiest way for even the laziest creative marketers to get potential fans to visit your site.
If you’ve got a mom’s basement dwelling, unemployed, band member who does nothing but surf the web all day until it’s time to jam, (and let’s face it, we all know a few of those) well this is a great way to put that to use for you!
A Traffic Exchange or Hit Exchange is a foolproof way to get people to visit your site. Basically you receive exposure for your own web site by viewing the sites of other bands or businesses registered with your site exchange. For each page you visit (for a few as 20 seconds) another member will be required to view your page. It’s hit for hit!
These programs provide you with a very powerful and cost effective (FREE) way of:
- Putting your music, merchandise and tour schedule in front of a very diverse audience
- Seeing what other artists are promoting
- Getting an idea of how your competition is targeting their promotional campaigns
- Branding your name, gather connections, network with fellow artists, and yes, even make CD, Merch and ticket sales!
How Can This GUARANTEE INCREASED TRAFFIC TO YOUR SITE?
Traffic Exchanges are member based, so you must open an account (most are FREE) and register your URL with each exchange you intend to use. This is a simple task that can be completed in just a couple of minutes, and for FREE exchanges it costs nothing to join.
Traffic Exchanges operate on a credit system. Members earn credits by participating in a variety of ways, and then "spend" these credits on website visitors to their own pages, banner ad impressions, text links, and in some cases, even email advert's.
By maintaining active memberships in a few good exchanges, you can generate a tremendous flow of traffic for any web site you wish to promote. When used properly, these resources are an outstanding way to promote your band, music, merchandise, events, and recordings by simply clicking a button and surfing other websites.
There are Manual Traffic Exchanges and Auto Surf Traffic Exchanges:
Manual - These exchanges are THE BEST ONES! I always use manual traffic exchanges because you must actually click on each site and then to the next after 20 seconds or so. Not only does this give you insight into what others are doing, namely your competition, but it also means that you have to see the page to click on it. In conclusion, every 20 seconds you spend on someone else’s page is 20 seconds that someone else is required to spend on YOUR WEB SITE!
*If you have an auto player on your web site (pretty standard, don’t ya’ think?) that’s a minimum of 20 seconds someone is listening to YOUR MUSIC. They may stick around for longer than 20 seconds, or better yet hit up a show or buy your CD!
AutoSurf - I stay away from these sites all together. While it is a simpler task to just sign in and walk away, this also works against you as members can just switch on and leave it auto scrolling from site to site. No one need actually see your page at all.
*However, this is a pretty decent tool for those who have Adsense integrated in their site. The pay per click benefitapplies and money can be generated effortlessly, but there is a lacking in the promotional result. I recommend manual exchanges for Maximum promo results and auto surf exchanges for those with a concentration on Adsense.
>**Adsense opportunities will be further described in next Tuesday’s Newsletter
FREE - A Free exchange costs nothing to join, is easy to use and is a great free advertising resource that works wonders in the music marketing strategies.
I belong to over 40 FREE Exchanges.
Here is one of my favorites;
Traffic G
If you become a member of ExtremeMusicMarketing.com you can gain access to dozens more of these fantastic FREE PROMOTIONAL RESOURCES as well as hundreds of more useful pro marketing tools and strategies. Or just subscribe to our blog and continue to enjoy our weekly promotional tool giveaways!
To find out how to become an ExtremeMusicMarketing.com member contact;
Info@ExtremeMusicMarketing.com
Get Maximum Exposure Using Traffic Exchange Sites
One of the simplest and sometimes entertaining ways to gain maximum traffic to your band web site or MySpace page is by registering with traffic exchange sites. This is definitely the easiest way for even the laziest creative marketers to get potential fans to visit your site.
If you’ve got a mom’s basement dwelling, unemployed, band member who does nothing but surf the web all day until it’s time to jam, (and let’s face it, we all know a few of those) well this is a great way to put that to use for you!
A Traffic Exchange or Hit Exchange is a foolproof way to get people to visit your site. Basically you receive exposure for your own web site by viewing the sites of other bands or businesses registered with your site exchange. For each page you visit (for a few as 20 seconds) another member will be required to view your page. It’s hit for hit!
These programs provide you with a very powerful and cost effective (FREE) way of:
- Putting your music, merchandise and tour schedule in front of a very diverse audience
- Seeing what other artists are promoting
- Getting an idea of how your competition is targeting their promotional campaigns
- Branding your name, gather connections, network with fellow artists, and yes, even make CD, Merch and ticket sales!
How Can This GUARANTEE INCREASED TRAFFIC TO YOUR SITE?
Traffic Exchanges are member based, so you must open an account (most are FREE) and register your URL with each exchange you intend to use. This is a simple task that can be completed in just a couple of minutes, and for FREE exchanges it costs nothing to join.
Traffic Exchanges operate on a credit system. Members earn credits by participating in a variety of ways, and then "spend" these credits on website visitors to their own pages, banner ad impressions, text links, and in some cases, even email advert's.
By maintaining active memberships in a few good exchanges, you can generate a tremendous flow of traffic for any web site you wish to promote. When used properly, these resources are an outstanding way to promote your band, music, merchandise, events, and recordings by simply clicking a button and surfing other websites.
There are Manual Traffic Exchanges and Auto Surf Traffic Exchanges:
Manual - These exchanges are THE BEST ONES! I always use manual traffic exchanges because you must actually click on each site and then to the next after 20 seconds or so. Not only does this give you insight into what others are doing, namely your competition, but it also means that you have to see the page to click on it. In conclusion, every 20 seconds you spend on someone else’s page is 20 seconds that someone else is required to spend on YOUR WEB SITE!
*If you have an auto player on your web site (pretty standard, don’t ya’ think?) that’s a minimum of 20 seconds someone is listening to YOUR MUSIC. They may stick around for longer than 20 seconds, or better yet hit up a show or buy your CD!
AutoSurf - I stay away from these sites all together. While it is a simpler task to just sign in and walk away, this also works against you as members can just switch on and leave it auto scrolling from site to site. No one need actually see your page at all.
*However, this is a pretty decent tool for those who have Adsense integrated in their site. The pay per click benefitapplies and money can be generated effortlessly, but there is a lacking in the promotional result. I recommend manual exchanges for Maximum promo results and auto surf exchanges for those with a concentration on Adsense.
>**Adsense opportunities will be further described in next Tuesday’s Newsletter
FREE - A Free exchange costs nothing to join, is easy to use and is a great free advertising resource that works wonders in the music marketing strategies.
I belong to over 40 FREE Exchanges.
Here is one of my favorites;
Traffic G
If you become a member of ExtremeMusicMarketing.com you can gain access to dozens more of these fantastic FREE PROMOTIONAL RESOURCES as well as hundreds of more useful pro marketing tools and strategies. Or just subscribe to our blog and continue to enjoy our weekly promotional tool giveaways!
To find out how to become an ExtremeMusicMarketing.com member contact;
Info@ExtremeMusicMarketing.com
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